Live 2-Hour Webinar · Delivered by StudioHawk

Stop guessing at AI search. In 2 hours you'll have your site graded and three Claude skills working.

Grade your own site with the SOURC-E framework and install three Claude skills that keep working after the call. Live with Harry Sanders, founder of StudioHawk, Australia's largest dedicated SEO agency. Not a 2-hour sales pitch. $7 AUD.

$7 AUD · 2 Hours Live on Zoom · 3 Claude Skills Installed · Recording Included

2-minute intro video coming soon

2 hrs

Live on Zoom

AUD, Once Off

Claude Skills Installed

500+

Businesses Helped

You already know AI search matters. That's not the problem.

The problem is nobody has shown you what to actually do about it on a Tuesday afternoon. Here's what we hear from business owners and marketing managers every week.

"I don't know how to actually use AI for SEO"

You've read the posts. Maybe tried a few prompts. But there's no method behind it, so nothing sticks and nothing compounds. You don't need more theory. You need a repeatable way to work.

"I'm scared of being left behind"

Competitors are showing up in ChatGPT and AI Overviews and you can't see why, or how to catch them. The gap grows quietly for a while. Then it gets expensive.

"Ad costs keep climbing"

Google Ads cost per lead is up 57% in three years^[1], and AI Overviews have cut paid clicks by 68%^[2]. If the only way people find you is paying for every click, that's not a strategy, it's a subscription to Google.

The Framework

SOURC-E

SOURC-E is the evolution of Google's E-E-A-T for the AI search era: six pillars that decide whether AI systems cite you or your competitor. It's the framework from Harry's book, and on the call we walk every letter with real site examples.

Structure

Can AI crawlers reach and read your site at all? If not, nothing else counts.

Off-site

Citations, mentions and links beyond your own domain. What the rest of the web says about you.

Uniqueness

Saying something nobody else can say. Original data beats recycled advice.

Relevance

Matching the actual question your buyer asked, not the keyword you wish they'd typed.

Credibility

Trust signals: real authors, real reviews, real awards, a real address.

Evaluation

Measuring whether AI actually cites you. If you're not measuring it, you're guessing.

The pillars multiply, they don't add, so one weak letter drags the whole score down. The game is finding yours and fixing that first.

(Off-site × Uniqueness × Relevance × Credibility) × Structure, measured by Evaluation

Not a Demo. An Install.

Three Claude skills, installed live during the webinar

You won't watch a demo. You'll install these on your own machine, on the call, and run them on your own site. They keep working long after the webinar ends.

SOURC-E Scorecard

Grades your site on all six letters and tells you which one is dragging the rest down. Your fix-first priority, in black and white.

Surface Mapper

Maps every AI and search surface you could show up on, from ChatGPT to AI Overviews to Perplexity, against where you actually appear. The gaps become your to-do list.

Structure Audit

Checks whether AI crawlers can even read your site. Plenty of good sites fail this one, and it's usually the cheapest fix on the list.

All you need is a laptop and a Claude account. The free plan is enough. No paid tools, no developer. If you get stuck, we fix it together on the call.

You leave with

The full SOURC-E framework, end to end, with real examples
A graded scorecard of your own site across all six letters
Your weakest letter identified, which is exactly where to start
Three working Claude skills installed on your machine
A self-audit checklist for the week after, so the momentum doesn't die on Thursday
The full recording, whether you attend live or not

Who's Behind This

Delivered by StudioHawk

Australia's largest dedicated SEO agency: 120+ specialists across Melbourne, Sydney, London and Atlanta, 500+ clients, 4.9 stars from 272 Google reviews. The same thinking behind the results below. And our favourite proof that AI search sends real leads: Samsung found StudioHawk through a ChatGPT recommendation.

+555%

Organic Traffic

Waverley Forklifts

+283%

Top 3 Rankings

Coreplus

+102%

eCommerce Keywords

De Bortoli Wine

+94%

Keyword Growth

Bondi Sands

+60%

Organic Traffic

Officeworks

The brands StudioHawk has done it for

42 industry awards across AU, UK and US · 7x Best Large SEO Agency · Judged by 50+ independent industry judges

Your Host

Harry Sanders

to be clear, the person not the dog (that's Basil)

Founder and CEO of StudioHawk. Started it at 17, grew it to Australia's largest dedicated SEO agency. Featured in BBC World News, Forbes and SmartCompany. Wrote the book on SOURC-E, literally.

The framework you'll learn on this webinar is the same one the StudioHawk team runs for enterprise brands. You're getting it from the source, two hours, straight through.

Forbes 30 Under 30 7x Best Large SEO Agency 42x Industry Awards 500+ Clients

Don't Take Our Word For It

Videos and reviews from business owners who've been in the room with the StudioHawk team.

The cost of waiting isn't nothing

AI engines are forming their answers about your industry right now, with or without you. Run the numbers on your own ads account: cost per lead keeps climbing, and AI Overviews already sit on top of your keywords. AI search is the opposite bet. The work compounds, and nobody can outbid you for a citation. Two hours and $7 AUD gets you a graded site, a clear first priority, and three tools that keep working after the call.

The 2 hours, mapped out

0:00 How AI search actually decides who gets cited, and why the old playbook misses it

0:20 SOURC-E end to end: all six letters, with real site examples

0:50 Install session: SOURC-E Scorecard, run live on your own site

1:10 Install session: Surface Mapper and Structure Audit

1:30 Reading your scorecard: your weakest letter and what to fix first

1:45 Live Q&A, your week-after checklist, and we wrap on time at 2:00

One ticket.

$7 AUD

About a tenth of the average cost per lead on Google Ads. Recording included.

2 hours live on Zoom with Harry Sanders The SOURC-E framework, explained end to end Three Claude skills installed live on your machine The self-audit checklist for the week after The full recording, yours to keep Live Q&A on your site and your results

Why so cheap?

Honestly? $7 is a filter, not a business model. Free webinars attract people who never show up, and expensive ones price out the people who need this most. Agencies charge $2,000+ a month to think about this for you; two hours of doing it yourself costs $7. We run one session a month, and if this one fills, the price goes up next time. That's the only scarcity here.

The $7 guarantee

If you get to the end and don't reckon it was worth $7, email us and we'll refund it. Keep the recording, keep the skills, keep the checklist. No form, no argument. We'd rather hand the money back than have you feel stung over the price of a coffee.

One session a month. This is July's.

We run this live once a month, and that's it. Miss July and you're waiting until late August, and if this one fills, the price goes up.

July Session Wednesday 29 July 12pm AEST · 2 hours live on Zoom Register for $7 AUD

Can't make it live? Register anyway. Every registration gets the full recording, and the checklist works just as well on a Saturday. You'll only miss the live Q&A.

Secure checkout. $7 guarantee: if it wasn't worth it, email us for a full refund and keep everything.

Frequently Asked Questions

Is this just a 2-hour sales pitch?

No. You'll spend the time grading your own site and installing tools that keep working afterwards. At the very end we'll mention what StudioHawk does, for about a minute, and you can drop off before it if you like. If the two hours don't stand on their own, we've failed.

Why is it only $7 AUD?

So you'll actually show up. Free webinars get registered for and forgotten; $7 is just enough skin in the game to turn up and do the work. If this one fills and works, the price goes up next time. That's the honest answer.

I'm a marketing manager, not the owner. Is this for me?

Yes. A good chunk of the room will be marketing managers. You'll leave with a graded scorecard and a prioritised fix list you can put in front of your boss the next morning.

Do I need Claude or any paid tools?

You need a Claude account, and the free plan is enough to follow along. No other tools, no subscriptions, no developer. If you've never used Claude, we'll get you set up on the call.

What if I can't attend live?

Register anyway. Everyone who registers gets the full recording, and the skills and checklist work exactly the same on replay. The only thing you'll miss is the live Q&A.

Will this work for my industry?

The framework applies to any business that wants to be found: ecommerce, services, B2B, local. We've used the same thinking for forklifts and fake tan. The examples cover a spread on purpose.

How technical is it?

If you can follow instructions and copy-paste, you're fine. The Claude skills do the technical heavy lifting. Your job is reading the results and making decisions.

What is SOURC-E in one line?

Structure, Off-site, Uniqueness, Relevance, Credibility, Evaluation: the six things AI search systems check before they cite you. They multiply, so your weakest letter sets your ceiling. It's the evolution of Google's E-E-A-T for the AI era.

Are you going to try to sell me the agency?

We'll tell you StudioHawk exists, once, at the end. Some people will want help implementing what they find, and some will run the checklist themselves. Either way, nobody will call you.

Do I need my laptop?

Yes, bring it. This is a working session, not a watch-along. You'll be installing skills and running them on your own site during the call.