Get Found by AI Search: Free Live Webinar (90 Minutes) | Hawk Academy
Live 90-Minute Webinar · Delivered by StudioHawk

Stop guessing at AI search. In 90 minutes you'll have your site graded and three Claude skills working.

Grade your own site with the SOURC-E framework and install three Claude skills that keep working after the call. Live with Harry Sanders, founder of StudioHawk, the SEO agency behind brands like QuickBooks, Weber and HelloFresh. Not a 90-minute sales pitch. And it's free.

Free · 90 Minutes Live on Zoom · 3 Claude Skills Installed · Live Q&A Included

2-minute intro video coming soon

90 min
Live on Zoom
Free
Your Time Is The Price
3
Claude Skills Installed
500+
Businesses Helped
Save your free seat See the 90-Minute Agenda

You already know AI search matters. That's not the problem.

The problem is nobody has shown you what to actually do about it on a Tuesday afternoon. Here's what we hear from business owners and marketing managers every week.

"I don't know how to actually use AI for SEO"

You've read the posts. Maybe tried a few prompts. But there's no method behind it, so nothing sticks and nothing compounds. You don't need more theory. You need a repeatable way to work.

"I'm scared of being left behind"

Competitors are showing up in ChatGPT and AI Overviews and you can't see why, or how to catch them. The gap grows quietly for a while. Then it gets expensive.

"Ad costs keep climbing"

Google Ads cost per lead is up 57% in three years[1], and AI Overviews have cut paid clicks by 68%[2]. If the only way people find you is paying for every click, that's not a strategy, it's a subscription to Google.

The Framework

SOURC-E

SOURC-E is our evolution of Google's E-E-A-T for the AI search era: six pillars that decide whether AI systems cite you or your competitor. It's the framework from Harry's book, and on the call we walk every letter with real site examples.

S

Structure

Can AI crawlers reach and read your site at all? If not, nothing else counts.

O

Off-site

Citations, mentions and links beyond your own domain. What the rest of the web says about you.

U

Uniqueness

Saying something nobody else can say. Original data beats recycled advice.

R

Relevance

Matching the actual question your buyer asked, not the keyword you wish they'd typed.

C

Credibility

Trust signals: real authors, real reviews, real awards, a real address.

E

Evaluation

Measuring whether AI actually cites you. If you're not measuring it, you're guessing.

The pillars multiply, they don't add, so one weak letter drags the whole score down. The game is finding yours and fixing that first.

(Off-site × Uniqueness × Relevance × Credibility) × Structure, measured by Evaluation
Not a Demo. An Install.

Three Claude skills, installed live during the webinar

You won't watch a demo. You'll install these on your own machine, on the call, and run them on your own site. They keep working long after the webinar ends.

SOURC-E Scorecard

Grades your site on all six letters and tells you which one is dragging the rest down. Your fix-first priority, in black and white.

Surface Mapper

Maps every AI and search surface you could show up on, from ChatGPT to AI Overviews to Perplexity, against where you actually appear. The gaps become your to-do list.

Structure Audit

Checks whether AI crawlers can even read your site. Plenty of good sites fail this one, and it's usually the cheapest fix on the list.

All you need is a Claude account and a computer. The free plan is enough. No paid tools, no developer. If you get stuck, we fix it together on the call.

You leave with

  • The full SOURC-E framework, end to end, with real examples
  • A graded scorecard of your own site across all six letters
  • Your weakest letter identified, which is exactly where to start
  • Three working Claude skills installed on your machine
  • A self-audit checklist for the week after, so the momentum doesn't die on Thursday
Who's Behind This

Delivered by StudioHawk

The SEO team behind QuickBooks, Weber and HelloFresh: 120+ specialists across Atlanta, London, Melbourne and Sydney, 500+ clients, 4.9 stars from 272 Google reviews. The same thinking behind the results below. And our favorite proof that AI search sends real leads: Samsung found StudioHawk through a ChatGPT recommendation.

+621%
LLM Brand Mentions
Sylvane
+487%
Keyword Visibility
Equity Estates Fund
+231%
Bookkeeping Term Visibility
Acuity
+101%
YoY Organic Revenue
Clarks
+95%
Revenue Growth
Case-Mate

The brands StudioHawk has done it for

Intuit QuickBooks Weber HelloFresh Fujifilm Reebok Fitness Nine West Juicy Couture New Balance

42 industry awards across AU, UK and US · 7x Best Large SEO Agency · Judged by 50+ independent industry judges

US Search Awards US Agency Awards2026 Finalist Global Agency Awards Global Search Awards SEMrush Search Awards UK Search Awards APAC Search Awards The Drum Awards Global Digital Excellence Awards Global Marketing Awards
Your Host

Harry Sanders

to be clear, the person not the dog (that's Basil)

Harry Sanders

Founder and CEO of StudioHawk. Started it at 17. Today his team runs search for brands like QuickBooks, Weber and HelloFresh, with a US base in Atlanta. Featured in Forbes and BBC World News. Wrote the book on SOURC-E, literally.

The framework you'll learn on this webinar is the same one the StudioHawk team runs for enterprise brands. You're getting it from the source, 90 minutes, straight through.

Forbes 30 Under 30 7x Best Large SEO Agency 42x Industry Awards 500+ Clients

Don't Take Our Word For It

Videos and reviews from business owners who've been in the room with the StudioHawk team.

Google review by Emma Collard Google review by Mark Graham Google review by Angie Kreltszheim
Google review by Richard Kloester Google review by Simon Armson Google review by Michael Budarick
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The cost of waiting isn't nothing

AI engines are forming their answers about your industry right now, with or without you. Run the numbers on your own ads account: cost per lead keeps climbing, and AI Overviews already sit on top of your keywords. AI search is the opposite bet. The work compounds, and nobody can outbid you for a citation. Ninety free minutes gets you a graded site, a clear first priority, and three tools that keep working after the call. And when you know your weakest letter, you will probably want it fixed. There is an optional next step with the StudioHawk team at the end for exactly that.

The 90 minutes, mapped out

0:00 How AI search actually decides who gets cited, and why the old playbook misses it
0:15 SOURC-E end to end: all six letters, with real site examples
0:35 Install session: SOURC-E Scorecard, run live on your own site
0:50 Install session: Surface Mapper and Structure Audit
1:05 Reading your scorecard: your weakest letter and what to fix first
1:15 Live Q&A, your week-after checklist, and we wrap on time at 1:30

One seat. Zero dollars.

Free

The full session, no card required. Your time is the only price.

90 minutes live on Zoom with Harry Sanders The SOURC-E framework, explained end to end Three Claude skills installed live on your machine The self-audit checklist for the week after Live Q&A on your site and your results
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Why is it free?

Honestly? Because the session is the pitch. We teach the framework, grade your site, hand you the skills, and at the very end mention what StudioHawk does, once. Some of you will want the fixing done for you afterwards, and that's our business model. The webinar itself costs you nothing but the 90 minutes, and everything you leave with is yours either way. We run one session a month.

The show-up deal

Free means the only thing you can waste is your seat and your 90 minutes. So come ready to work: computer on, website open, Claude account set up. Do the session with us and you leave with your site graded, your weakest letter found, and the skills installed. That's the deal, and it only works live.

One session a month. This is July's.

We run this live once a month, and that's it. Miss July and you're waiting until late August. Free seat, real commitment: put it in your calendar like a paid ticket.

July Session Wednesday, July 29 12pm ET · 90 minutes live on Zoom Save my free seat

This is a working session: the value is in doing it live, on your own site, with us on the call. If this date doesn't work, grab a seat at next month's session instead.

Save your seat

Takes 20 seconds. Your confirmation arrives straight away.

By saving a seat you agree to receive session reminders by email and text message (reply STOP any time to opt out). We never sell your details.

No payment, no card, no catch. You'll get a confirmation text within a minute of saving your seat.

Frequently Asked Questions

No. You'll spend the time grading your own site and installing tools that keep working afterwards. At the very end we'll mention what StudioHawk does, for about a minute, and you can drop off before it if you like. If the 90 minutes don't stand on their own, we've failed. And if you want help with what you find afterwards, there's a 72 hour window after the session where we build you a tailored fix-first master plan as part of getting StudioHawk onto it.

Because the session is the pitch. We'd rather show you the method working on your own site than run ads telling you about it. At the end we mention what StudioHawk does, once, and either you take the skills and run or you ask us for help. One honest ask in return: free seats are easy to forget, so treat yours like a paid ticket and show up.

Yes. A good chunk of the room will be marketing managers. You'll leave with a graded scorecard and a prioritized fix list you can put in front of your boss the next morning.

You need a Claude account, and the free plan is enough to follow along. No other tools, no subscriptions, no developer. If you've never used Claude, we'll get you set up on the call.

Grab a seat at a session you can actually attend. This is a working session, and the value is doing it live on your own site. We run one a month, so if this one doesn't fit, the next isn't far away.

The framework applies to any business that wants to be found: ecommerce, services, B2B, local. We've used the same thinking for forklifts and fake tan. The examples cover a spread on purpose.

If you can follow instructions and copy-paste, you're fine. The Claude skills do the technical heavy lifting. Your job is reading the results and making decisions.

Structure, Off-site, Uniqueness, Relevance, Credibility, Evaluation: the six things AI search systems check before they cite you. They multiply, so your weakest letter sets your ceiling. It's our evolution of Google's E-E-A-T for the AI era.

We'll tell you StudioHawk exists, once, at the end. Some people will want help implementing what they find, and some will run the checklist themselves. Either way, nobody will call you.

Your ads will cost more next year. Your AI search presence can be built by then.

Ninety free minutes: the cheapest clarity you'll get this year. Leave with your site graded, your weakest letter found, and three Claude skills that keep working after the call.

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[1] WordStream, Google Ads Benchmarks 2022-2025. Average cost per lead across all industries rose from $44.70 (2022) to $70.11 (2025), a 57% increase over 3 years.

[2] Seer Interactive, AIO Impact on Google CTR (September 2025 update). Paid CTR on queries showing an AI Overview fell 68% between June 2024 and September 2025.