SEO in an AI World: The $7 Live Webinar | StudioHawk
StudioHawk Live · 90-Minute Webinar

Stop guessing at AI search. Across two days you'll own the toolkit that keeps ranking you.

Learn SOURC-E live with Harry Sanders and Sophie Brannon, then take home the machine StudioHawk runs it with: 16 Claude skills, your HawkOS Lite hub, the setup guide and a 6-month roadmap. Not a 90-minute sales pitch.

$7 USD · Two Days · 90 Min a Day · Zoom · 16 Claude Skills Yours to Keep · HawkOS Lite Access · Live Q&A Included

Samsung found StudioHawk through a ChatGPT recommendation. Harry explains in 2 minutes, video landing here soon.

90 min
Live on Zoom
$7
USD, One Time
16
Claude Skills, Yours to Keep
500+
Businesses Helped

You already know AI search matters. That's not the problem.

Nobody has shown you what to actually do about it. Here's what we hear every week.

"I don't know how to actually use AI for SEO"

You've read the posts. Maybe tried a few prompts. But there's no method behind it, so nothing sticks and nothing compounds. You don't need more theory. You need a repeatable way to work.

"I can't tell if my SEO agency is working"

The retainer goes out every month, the reports come back full of jargon, and you still can't point to what changed. This session hands you the scorecard to grade it yourself, and hold anyone accountable, including us.

"Ad costs keep climbing"

Google Ads cost per lead is up 57% in three years[1], and AI Overviews have cut paid clicks by 68%[2]. If the only way people find you is paying for every click, that's not a strategy, it's a subscription to Google.

SOURC-E

Six pillars that decide whether AI cites you or your competitor: our evolution of Google's E-E-A-T, straight from Harry's book. Every letter walked live, with real site examples.

S

Structure

Can AI crawlers reach and read your site at all? If not, nothing else counts.

O

Off-site

Citations, mentions and links beyond your own domain. What the rest of the web says about you.

U

Uniqueness

Saying something nobody else can say. Original data beats recycled advice.

R

Relevance

Matching the actual question your buyer asked, not the keyword you wish they'd typed.

C

Credibility

Trust signals: real authors, real reviews, real awards, a real address.

E

Evaluation

Measuring whether AI actually cites you. If you're not measuring it, you're guessing.

The pillars multiply, they don't add, so one weak letter drags the whole score down. The game is finding yours and fixing that first.

(Off-site × Uniqueness × Relevance × Credibility) × Structure, measured by Evaluation

Sixteen Claude skills. Three of them, running live on the call.

We run the key skills live so you see real outputs. You install all sixteen afterward, at your own pace, with your HawkOS Lite login and the setup guide.

SOURC-E Auditor

Grades your site on all six letters, runs the formula, and tells you which one is dragging the rest down. Your fix-first priority, in black and white.

Measuring Results

Tracks whether ChatGPT, Claude, Perplexity and Gemini actually cite you for your buyer queries, and where you're missing. The gaps become your to-do list.

Structure Audit

Checks whether AI crawlers can even read your site. Plenty of good sites fail this one, and it's usually the cheapest fix on the list.

Nothing to install live. You watch the skills work on the call, then set up in about 15 minutes whenever suits you. A free Claude account is enough, and the setup guide walks every step.

HawkOS Lite: one login, the whole kit

The headline deliverable: a private hub with every skill explained, a real sample of each output, the roadmap, the install steps and our links library. Yours for good.

A skill page inside HawkOS Lite with a real sample of its output
Every skill has its own page, its trigger, and a real sample of its output.
The install page inside HawkOS Lite
Install all 16 via the marketplace in two minutes, or grab any skill on its own.

You leave with

  • The full SOURC-E framework, end to end, with real examples
  • 16 Claude skills installed on your machine, yours to keep
  • Your own HawkOS Lite login: every skill, sample outputs, the roadmap
  • The setup and install guide, so you can run it all unassisted
  • A 6-month roadmap built for your site, so the momentum doesn't die on Thursday

What happens after the webinar

STEP 1

Install the toolkit

Your HawkOS Lite login and the setup guide land with you. All sixteen skills running in about 15 minutes, whenever suits you.

STEP 2

Weakest letter first

Your roadmap starts at the letter dragging the rest down. Fix that one before touching anything else.

OPTIONAL

Bring us in

For 72 hours after the session, we'll take your scorecard and build your tailored SOURC-E master plan with you, if you want StudioHawk on the tools. Telling you now so it's no surprise then.

You're in good hands.

The SEO team behind QuickBooks, Weber and HelloFresh: 120+ specialists, 500+ clients, 4.9 stars from 272 Google reviews. And the proof AI search sends real leads: Samsung found us through a ChatGPT recommendation.

+621%
LLM Brand Mentions
Sylvane
+487%
Keyword Visibility
Equity Estates Fund
+231%
Bookkeeping Term Visibility
Acuity
+101%
YoY Organic Revenue
Clarks
+95%
Revenue Growth
Case-Mate

For transparency: the numbers above are StudioHawk client campaigns. The webinar hands you the same framework and tools; how far they go is down to the work you put in after.

The brands we've done it for

Intuit QuickBooks Weber HelloFresh Fujifilm Reebok Fitness Nine West Juicy Couture New Balance

42 industry awards across AU, UK and US · 7x Best Large SEO Agency · Judged by 50+ independent industry judges

US Search Awards US Agency Awards2026 Finalist Global Agency Awards Global Search Awards SEMrush Search Awards UK Search Awards APAC Search Awards The Drum Awards Global Digital Excellence Awards Global Marketing Awards

Harry Sanders & Sophie Brannon

The two people who literally wrote SOURC-E, walking you through it live. (Harry's the human, Basil's the dog.)

Harry Sanders

Harry Sanders

Founder and CEO of StudioHawk. Started it at 17. Today his team runs search for brands like QuickBooks, Weber and HelloFresh, with a US base in Atlanta. Featured in Forbes and BBC World News. Wrote the book on SOURC-E, literally.

The framework you'll learn on this webinar is the same one the StudioHawk team runs for enterprise brands. You're getting it from the source, across two live sessions.

Forbes 30 Under 30 7x Best Large SEO Agency 42x Industry Awards 500+ Clients
SB

Sophie Brannon

Co-author of the SOURC-E framework and a senior SEO leader at StudioHawk. She co-teaches the framework live alongside Harry.

Between the two of them, you're learning SOURC-E from the people who wrote it, in real time.

Don't Take Our Word For It

Videos and reviews from business owners who've worked with our team.

Google review by Emma Collard Google review by Mark Graham Google review by Angie Kreltszheim
Google review by Richard Kloester Google review by Simon Armson Google review by Michael Budarick

The cost of waiting isn't nothing

AI engines are forming their answers about your industry right now, with or without you. Ad costs keep climbing; citations compound and can't be outbid. Two days get you the framework, the toolkit and the plan, plus an optional next step with our team if you'd rather have your weakest letter fixed for you.

And it is already happening: the shortlist is set before you are ever in the room.

60%
of the B2B buying journey is done before they ever contact a seller
~80%
of the time, the first vendor contacted wins the deal
95%
of winners come off the day-one shortlist

Source: 6sense, ~4,000 B2B buyers. If you are not in the AI's answer, you are not on the shortlist.

Two days, mapped out

DAY 1The framework. 90 minutes.
0:00 How AI search actually decides who gets cited, and why the old playbook misses it
0:15 SOURC-E end to end: all six letters, with real site examples
1:15 Day-one wrap: your site sized up against the framework, and what to have ready for day two
DAY 2The toolkit. 90 minutes.
0:00 The toolkit: 16 skills mapped to SOURC-E, demoed live on a real site
0:30 HawkOS Lite: your access hub, live on screen
0:50 The long game: your 6-month roadmap, and how to measure it
1:15 The optional next step, live Q&A, and we wrap on time at 1:30

Who this is for

This is for you if

  • You own or run marketing for a business and want it coming up in AI search, not just classic Google.
  • You want to own the method and the toolkit: SOURC-E plus the sixteen skills our team actually uses.
  • You (or your team) will run the skills on your site after the session.

It isn't for you if

  • You're hunting an overnight ranking hack. There isn't one, and we won't pretend otherwise.
  • You want the whole thing handled for you without understanding it. That's agency work, and there's an optional next step at the end for exactly that.

One ticket.

$7 USD

Less than lunch, and everything below is yours to keep.

Two days live on Zoom with Harry Sanders and Sophie Brannon The SOURC-E framework, explained end to end 16 Claude skills, yours to keep and re-run forever HawkOS Lite access plus the setup and install guide A 6-month roadmap built for your site
Register for $7 USD

Why is it $7?

You're not buying a webinar, you're buying the machine. Agencies charge $2,000+ a month to run this thinking; $7 barely covers the ad click that got you here, and the toolkit week one of a retainer would build is yours to keep. It stays yours forever.

The $7 guarantee

If you get to the end and don't think it was worth $7, email us and we'll refund it. Keep the skills, keep your HawkOS Lite access. No form, no argument. The toolkit stays yours either way.

One cohort a month. This is July's.

We run this live once a month, and that's it. Miss July and you're waiting until late August, and if this one fills, the price goes up.

1. Register
$7 USD, secure checkout.
2. Confirmation lands
Your calendar link arrives straight away.
3. Show up live
The toolkit and your HawkOS Lite access are handed over on the call.
July Session Wed, July 29 + Thu, July 30 12pm ET both days · 90 minutes a day, live on Zoom Save my seat, $7 USD

Prefer full screen? Open the form.

This is a working session: the value is in doing it live, on your own site, with us on the call. If this date doesn't work, grab a seat at next month's session instead.

Secure checkout. $7 guarantee: if it wasn't worth it, email us for a full refund and keep everything. You'll get a confirmation text within a minute of registering.

Frequently Asked Questions

No. You'll spend the time learning the framework and watching the toolkit do real work, and you leave owning all of it. At the very end we'll mention what our agency does, for about a minute, and you can drop off before it if you like. If the two days don't stand on their own, we've failed. And if you want help with what you find afterwards, there's a 72 hour window after the session where we build you a tailored fix-first master plan as part of getting our team onto it.

Seven dollars doesn't cover our costs, and it isn't meant to. It's a commitment filter: free seats get forgotten, and this only works if you show up. You still keep everything: all sixteen skills, HawkOS Lite access, the setup guide and a 6-month roadmap.

Yes. A good chunk of the room will be marketing managers. You'll leave with the toolkit, the roadmap, and outputs you can put in front of your boss the next morning.

You need a Claude account, and the free plan is enough to begin. No other tools, no subscriptions, no developer. If you've never used Claude, the setup guide gets you running in about 15 minutes after the call.

Grab a seat at a session you can actually attend. The toolkit is handed over live on the call, and the walkthrough is the fastest way to get it working. We run one a month, so pick the one you'll make.

The framework applies to any business that wants to be found: ecommerce, services, B2B, local. We've used the same thinking for forklifts and fake tan. The examples cover a spread on purpose.

If you can follow instructions and copy-paste, you're fine. The Claude skills do the technical heavy lifting. Your job is reading the results and making decisions.

Structure, Off-site, Uniqueness, Relevance, Credibility, Evaluation: the six things AI search systems check before they cite you. They multiply, so your weakest letter sets your ceiling. It's our evolution of Google's E-E-A-T for the AI era.

We'll mention what our agency can do, once, at the end. Some people will want help implementing what they find, and some will run the checklist themselves. Either way, nobody will call you.

No. It's an online webinar: we demo the skills live so you see exactly what they do, then you install at your own pace afterward with your HawkOS Lite access and the setup guide. About 15 minutes, whenever suits you.

Your ads will cost more next year. Your AI search presence can be built by then.

Two days, $7 USD: you come for the webinar, you leave with the toolkit. The framework, sixteen Claude skills, your HawkOS Lite login, the setup guide and a 6-month roadmap.

Register for $7 USD

[1] WordStream, Google Ads Benchmarks 2022-2025. Average cost per lead across all industries rose from $44.70 (2022) to $70.11 (2025), a 57% increase over 3 years.

[2] Seer Interactive, AIO Impact on Google CTR (September 2025 update). Paid CTR on queries showing an AI Overview fell 68% between June 2024 and September 2025.